Social Media Manager Job
Requisition #: 53445
Job Title: Social Media Manager
Country: United States
City: Hoffman Estates
Employment Status: Full Time
At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.
Dealer Services (DS)
Inspiring Innovation is a core value at ADP and in Dealer Services we offer integrated computing solutions to over 27,000 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers in nearly 90 countries worldwide. To succeed, we invest in technologies, programs and our people to continually improve the way we service and help our clients run their businesses. In 2011, ADP was named to Forbes list of the top 100 most innovative companies in the world.
Basic Functions:The Social Media Marketing Manager will role will develop and execute corporate social media and reputation management strategy and supporting activities (e.g. blog, Facebook, Twitter, LinkedIn, user groups, etc.) for ADP Dealer Services' North American Marketing Team. This includes managing our online reputation, escalating any issues, generating traffic and furthering our thought leadership by encouraging engagement. The candidate will be an experienced professional, able to create and execute plans that enhance our brand leadership, marketing, and sales efforts. This position reports to the Director of Marketing. The ideal candidate will possess a marketing degree plus a minimum of 2-5 years of relevant social media experience and will have performed a similar role in a business-to-business marketing environment.
Work with C-level executives and other internal clients to develop and drive social media goals and objectives, plans and timelines.
Establish and manage presence on public social networking sites (LinkedIn, Facebook, YouTube, Twitter, etc.) to increase brand awareness and drive traffic to ADP sites.
Monitor all relevant social sites and escalate any issues on a daily basis.
Act as the liaison with our press and public relations contacts
Prepare posts based on our strategic initiatives, promotions and product launches, partnering with the Marketing Program Managers and other internal clients, on a frequent basis, to support Public Relations and campaign activities .
Manage key relationships with ADP's influencer community in industry, technology and advertising spheres -high influence consultants & bloggers
Track, assess and internally report ROI of social programs and communicate results across all levels of the organization.
Create and drive strategy to improve audience/follower size and engagement.
Engage in dialogues and answering questions where appropriate on various sites, including blogs.
Monitor trends in social media tools, trends and applications.
Improve ADP's online brand presence.
(Experience, Skills, Academic)
- Marketing or related degree
- Minimum of 2-5 years of relevant social media experience and will have performed a similar role in a business-to-business marketing environment.
- Experience in B2B social media marketing.
- In-depth knowledge and understanding of all major social media platforms
- Strong media relations skills and experience working with new media outlets (i.e. social media, podcasts, bloggers and industry influencers).
- Strong project management, leadership and decision making skills.
- Proficient in Microsoft Office; PowerPoint, Word, Excel and Outlook.
- Excellent interpersonal skills, positive attitude, and maturity.
- Team player able to work in matrixed environment.
- Strong writing skills.
About ADP: We power organizations with insightful solutions that drive business success. Consistently named one of the "Most Admired Companies" by FORTUNE® Magazine, and recognized by Forbes® as one of "The World's Most Innovative Companies," ADP has over a half-million clients around the globe and 60+ years of experience as a world-wide leader of business outsourcing solutions.
ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.
All Locations: United States, Hoffman Estates, IL
Job Category: Marketing
Area of Interest: Communications
Nearest Major Market: Chicago
Job Segment: Social Media, Media, Marketing Manager, Manager, Advertising, Marketing, Management